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Business Development

    • Strategic Planning and Alliances
    • Account and OEM Planning and Management
    • Public Speaking


Sample Business Development Project

  • Challenge:

A start-up company offering virtual server technology needed to acquire new customers who would deploy the technology and begin offering services to their own end-user customers.


  • Solution:

C2M developed complete portfolio of marketing programs and collateral materials, including customer training, brochures, datasheets, rebates, and marketing consulting services, to enable customers to deploy revenue-generating Web hosting solution. C2M also consulted with individual end-user customers on most effective ways to structure their businesses to capture this opportunity.


  • Results:

Marketing activities supported acquisition of 80 new customers within six months at a cost of $60K. Company had no customer marketing programs in place prior to this engagement.